Blog
Loyalty, in practice
Retention maths, campaign playbooks and notes from building RayPass. Written for people who run a counter, not a marketing department.
1 min readWhy a digital loyalty card beats a paper one
Paper stamp cards get lost, forgotten in wallets and are easy to copy. With RayPass your customers carry their stamps on their phone, and you can see who comes back and how often.
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Why the member QR code refreshes itself
A screenshot of a loyalty code should be worthless. Here is how rotating tokens work in RayPass, and what they protect.
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Five campaigns for a quiet Tuesday
Multipliers, coupons and push notifications are three different tools. Here is which one to reach for when the room is empty.
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The maths behind a ten-stamp card
A worked example of what a free-on-the-tenth card costs, what it has to earn back, and how to pick the number of stamps for your own margins.
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